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See what Route can do!

Someone
  • 1Anonymous
  • 2Identified
  • 3Customer

People enter your website and Route starts tracking their behavior

Someone triggers an important event
A visitor access your pricing page and triggers an event in Route
After some browsing, John fills out a form to get info about a product.This behavior triggers an automated campaign.
The visitor decides to fill in a form and becomes a lead. Route identifies the visitor and triggers an automated campaign.
After that, he gets an automatic email with subject: "Introducing our Startup Plan".
The lead receives the first email from the automated campaign: Introducing our Startup Plan.
Two days after the "Introducing our Startup Plan" email, John gets another email, "Features for the Startup Plan", and clicks on "Product Features" link. Route tracked that.
Two days after receing the Introducing our Startup Plan email the lead receives another one: Product Features for the Startup Plan
Already more interested in the product, he gets a personal email from a seller: "An offer you can't refuse"
The lead shows interest on the Startup Plan and receives an email with a personal tone offering a deal.
John browses the purchase page, but does not finish the checkout process. Route send the contact to CRM to be called later.
The lead is sent to Pipedrive and added to the sales funnel. Now the company will schedule a call to close the deal.
John gets convinced and buys the product.
The lead pays for the product and become a client.
Shortly after the sale, he gets an SMS welcoming him to your company.
As a client the user receives and SMS with a welcome message.